Simpel is a creative practice rooted in purposeful, essentialist aesthetics, dedicated to using design as a catalyst for positive change.

Our mission is to create solutions that are not only beautiful but also functional, meaningful, and impactful — timeless designs that resonate with our commitment to social and environmental justice.

Led by Luv Bajaj, a designer with over a decade of experience in sustainable fashion, high-end furniture, health and wellness, and luxury brands.

I collaborate with clients from brand strategy to design and production, focusing on their wellbeing to foster creative thinking.

Taking a holistic approach allows me to identify challenges and craft compelling narratives that bring evolving missions to life. Effective design transcends aesthetics, creating stories that build meaningful connections between organizations and their communities.