Manymoons
Founded in 2020, America's first circular retailer, formerly known as Borobabi, made ethically and sustainably crafted clothing accessible to all through a circular model that responsibly sources, upcycles and recycles clothing to ensure the health of our planet for generations to come.
Following that success, they wanted to rebrand to convey their eco-conscious values while broadening their inventory from children’s clothing to women's clothing and accessories.
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Creative & Art Direction
Brand Strategy & Identity
Experiential Design
Content Development
Web Design & Development
Social Media Marketing
Email Marketing
The goal was to design a logo that would be impactful and professional, modern, and not gendered.
It would be own-able and identifiable even without the brand name and would signal circularity in a modern way.
Not too mystical, old-fashioned or soft. Neither too corporate, boutique-y, crunchy or hand drawn.
